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Welcome to Bluebell Care Centre

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We created our Bluebell Care Centre to support mums, dads and their families as they nurture their babies and children in their early years.

Backed by the knowledge, care and compassion of a team of nutritionists, nurses, mums and dads, Bluebell Care Centre is a support network for you as you navigate all that comes with nurturing your little ones.

We’re here to help

Our experienced and caring team can help you with questions you may have around:

feeding, nutrition, product information and general support while raising your young family.

Woman with child
Bluebell Care Centre operates between 9am and 5pm Monday to Friday (Standard New Zealand time and excluding public holidays)
Call 0800 TO HEALTH (0800 864 325)

Frequently asked questions

What are the benefits of breastfeeding?

Breastfeeding is best for babies. As a sole source of nutrition for the first six months of life, it meets all their nutritional needs.

How do I choose a formula for my baby?

There are many things to consider when choosing whether to give your baby formula and what product is right. If you think your baby needs a specialised formula, you should discuss it with your healthcare professional. At Bluebell our Care Centre is available to talk through what you are experiencing with your baby and to provide advice that is tailored to your situation. Please contact our Care Centre team for more information on 0800 TO HEALTH (0800 864 325).

How do I introduce a new type of formula to my baby?

Once you’ve settled on a formula for your baby, allow your baby to get used to it and note that it is not recommended to change too often. When you need to try a different product or transition to a new stage, we recommend that you gradually introduce your baby to the new products. Any slight changes in digestion should be only minimal and temporary. For transition advice, please speak with your healthcare professional, or contact our Care Centre to discuss any changes to your baby’s feeding experience,on 0800 TO HEALTH (0800 864 325).

How much formula does my baby need?

Our feeding guides are a guide only. Every baby is different, so amounts may vary for each baby. You should be guided by your baby’s appetite and growth. If you have concerns, please speak with your healthcare professional or our Care Centre team on0800 TO HEALTH (0800 864 325).

What should my baby’s poo look like?

Your baby’s poo will change over time. The below is a useful guide for different stages:

FoLLowing Birth:

For the first day or so after birth, your baby’s stools are greenish black in colour and have a smooth, sticky consistency like tar. This is called meconium. Around day two to three, this stool soon changes in colour and texture to greeny/brown and is known as a transitional stool.


From day three to four (when your milk starts to come in) your baby’s poos will change to orange/yellow in colour with a consistency like pumpkin soup with little white seedy bits in it. Not all babies have the seedy bits but the colour and texture stays fairly much the same. The poos should stay similar to this throughout breastfeeding until solids are introduced.

Formula feeding:

From day three to four, formula feeding poos range from orange/ yellow in colour through to green/brown. They can vary in texture from pumpkin soup like consistency, through to toothpaste in texture. They may also have the white seedy bits seen in breast feeding poos.


If the stools become very loose, runny, and watery in addition to changing in smell and colour, it is likely your baby has an infection, intolerance or allergy. Stools can become a lot more frequent.


A baby is constipated when the stool becomes harder and is difficult to pass. Formed stools or pebbles indicate constipation. Absence of stools does not mean baby is constipated; the consistency of the stool determines whether baby is constipated. Anything that is firmer than toothpaste is considered constipation.

If you have any concerns about your baby’s poos and what you should expect, please contact our Care Centre team for more information, call 0800 TO HEALTH (0800 864 325) or your healthcare professional.

Do you use certified organic ingredients?

Bluebell organic formulas and organic milk drinks are Certified Organic by AsureQuality.