Supporting growing families and nourishing babies and toddlers with carefully crafted nutrition.

Natural nutrition crafted with care

Made for families everywhere

Using high-quality ingredients, we create our formulas and milk drinks with care to help nourish babies and young children. We named our range after the gentle and delightful bluebell flower to represent blossoming babies everywhere.

Great nutrition for a great start in life

Rich in goodness, Bluebell formulas and milk drinks are designed to help provide natural, balanced nutrition for normal growth and development. Our range includes certified-organic and goat milk options.

World class nutrition.

Our organic milk is certified by AsureQuality. Our nutritionists are dedicated to creating the best products and have included additional ingredients to support your baby’s formative years.

Bluebell is for you and your family

It takes a village to raise a child and we’re passionate about creating a community to help grow the next generation of strong, healthy children. Along with formulas and milk drinks made with the finest ingredients, we provide support and advice to help you during your little one’s early years. Visit our Care Centre page to find out more.

Choosing Bluebell is as easy as 1, 2, 3



Our organic formulas and organic milk drinks are certified by one of the largest and most trusted certification organisations.



Our range is designed to support nutrition to growing babies.



We are proud to be a New Zealand Company and are committed to growing happy families through our formulas, milk drinks and caring support.