Supporting growing families and nourishing babies and toddlers with carefully crafted nutrition.

Natural nutrition crafted with care

Made in New Zealand from local and imported ingredients for families everywhere

Using high-quality ingredients, we create our formulas and milk drinks with care to help nourish babies and young children. We named our range after the gentle and delightful bluebell flower to represent blossoming babies everywhere.

Great nutrition for a great start in life

Rich in goodness, Bluebell formulas and milk drinks are designed to help provide natural, balanced nutrition for normal healthy growth and development. Our range includes New Zealand-made certified-organic and goat milk options.

World class, New Zealand based.

We design and make our range at our state-of-the-art facility in Waikato, New Zealand. Our organic milk is certified by AsureQuality. Our nutritionists are dedicated to creating the best products and have included additional ingredients to support your baby’s formative years.

Bluebell is for you and your family

It takes a village to raise a child and we’re passionate about creating a community to help grow the next generation of strong, healthy children. Along with formulas and milk drinks made with the finest ingredients, we provide support and advice to help you during your little one’s early years. Visit our Care Centre page to find out more.

Choosing Bluebell is as easy as 1, 2, 3


Made in New Zealand from local and imported ingredients

Home to rolling green pastures, fresh air and clean water, we’re proud to make Bluebell in beautiful New Zealand from local and imported ingredients.



Our organic formulas and organic milk drinks are certified by one of the largest and most trusted certification organisations.



Our range is designed to support nutrition to growing babies and includes special ingredients for supporting normal healthy growth and development.