Supporting growing families and nourishing babies and toddlers with carefully crafted nutrition.
Natural nutrition crafted with care
Using high-quality ingredients, we create our formulas and milk drinks with care to help nourish babies and young children. We named our range after the gentle and delightful bluebell flower to represent blossoming babies everywhere.
Rich in goodness, Bluebell formulas and milk drinks are designed to help provide natural, balanced nutrition for normal healthy growth and development. Our range includes New Zealand-made certified-organic and goat milk options.
We design and make our range at our state-of-the-art facility in Waikato, New Zealand. Our organic milk is certified by AsureQuality. Our nutritionists are dedicated to creating the best products and have included additional ingredients to support your baby’s formative years.
Bluebell is for you and your family
It takes a village to raise a child and we’re passionate about creating a community to help grow the next generation of strong, healthy children. Along with formulas and milk drinks made with the finest ingredients, we provide support and advice to help you during your little one’s early years. Visit our Care Centre page to find out more.
Choosing Bluebell is as easy as 1, 2, 3
Made in New Zealand
Home to rolling green pastures, fresh air and clean water, we’re proud to make Bluebell in beautiful New Zealand.
WORLD class FORMULATION
Our range is designed to support nutrition to growing babies and includes special ingredients for supporting normal healthy growth and development.