Welcome to Bluebell. We’re passionate about supporting mums, dads and carers as they raise our next generation of healthy and happy babies and toddlers.

Due to COVID we are now offering FREE contactless delivery on all purchases during COVID alert levels 4 ,3 and 2. Use promo code: Bluebell21.

Buy 5 and get one FREE – add  6 cans to your cart, use promo code Bluebell6 at checkout to receive a free can and free shipping.

Rich in natural goodness and made with the finest high-quality ingredients, our products are designed to help support normal growth and development. We are proud to be a New Zealand Company and are committed to growing families through our formulas, milk drinks and caring support.


1 infant
0-6 months
2 follow-on
6-12 months
3 toddler
12+ months

Care Centre support

Bluebell Care Centre is a support network for mums, dads and families to help them as they navigate all that comes with nurturing babies and young children. It’s backed by the knowledge, care and compassion of our team of nutritionists, nurses, mums and dads.

Bluebell flower

Trusted & proudly certified

Our Bluebell Organic range is Certified Organic by AsureQuality. This means you can trust it has been produced meeting the strictest organic standards.

Certified Organic NZ1111New Zealand.com License No. 100247New Zealand Made